Pairs CFDs - Feedback from clients

James Alexander

“If I had to distill it down into a single word, I would say ‘more’. The initial product release covered about 20 instruments and the recent release of additional Gold-based Pairs, like Gold against the US Indices, Gold against Oil has been really, in response to very strong customer demand.

So, while we’d like to take credit for all of these good ideas we do work really collaboratively with our clients. It’s their feedback that we take and listen to. Obviously, they understand their end trader demand better than anyone. So, for us, having that collaborative approach allows us to build products that help us, it helps them, it helps their traders. It’s one of those unique situations where we can all be aligned. So that’s a really good thing.

I think the other element to the feedback around Pairs that we’ve had since launching this product earlier this year is that in a tough retail broking environment where there is so much competition around spreads and pricing, it’s great for brokers to have a different conversation – to be able to bring something unique and different to market which is relatively easy to understand. I mean, most of the pairs are pretty simple sorts of themes. You know, Gold versus Silver, Gold versus Oil, these sorts of concepts. They’re not difficult concepts at all and the way that the team has worked really hard to simplify the actual product itself and implementation, has been a real success. 

When we brought Equity CFDs to the API market a number of years ago, we understood that a lot of brokers who had traditionally been focused on FX and Indices, they really wanted simplicity as something that was inherent within the product. So, we took that same approach to Pairs. We’ve kept it simple, but the feedback’s been really strong. 

We will be releasing more Pairs throughout the course of 2025 and indeed probably years into the future. I won’t talk too much about those cause they’re still under development and we’re actually still talking to a couple of key clients about other things that they would specifically like, but that feedback has been really good. And just something that helps take that pressure off the retail broker to be constantly in that pricing or spread based conversation is it’s refreshing.“